Innovation and technology

Clean ideas. Fresh thinking. Pure Drive.

At Nissan, we always want to do more.

We want to make better and better cars. We want you to enjoy every drive as much as possible. But we also want our cars to produce less CO2. To use less fuel. And to reduce their impact on the environment.

So we introduced the Pure Drive badge to our most economical and efficient vehicles.

All these vehicles use less fuel, are more efficient and emit less C02. And the Pure Drive badge on each vehicle makes sure this fresh thinking is clear for you to see.

We all enjoy to drive. And we all have a responsibility to respect our environment, too. With our Pure Drive range we can help you reduce emissions and your running costs.
And still enjoy every journey.