THE CUBE 08.02.2010 17:30:00

 

The new Cube is a global collaboration bringing together designers from Japan, Nissan Design Europe and the US to create a truly inspired driving experience.  It is intended to appeal to those more passionate about being individual than they are about cars.

First launched in Japan over ten years ago, the Cube was immediately adopted by the stylish, underground and urban set - the ‘denso’, carefree in spirit, unique in mind - as a lifestyle choice more than a car.  

Since then, it has found a global audience due to its exposure through fashion, magazines, video footage, online and social networks.  The Cube has evolved to appeal to this international mindset, with a new design that is clever, witty and uniquely functional. Most recently Cube was even voted one of the 50 cars that changed the world by the London Design Museum.

Until now, only a handful of Cube imports have been available in the UK. To retain this exclusivity, Nissan is planning to launch around 1,500 Cubes in the UK in 2010, each one specifically designed to appeal to a creative, urban crowd who will identify with its design credentials.

To date, Cube has been spotted around London’s East End and within certain creative networks, underground art scenes and secret forums, which is in keeping with Japan’s underground cult scene.

For those that love the Cube, it is appreciated for its conspicuously unique asymmetrical style, its superior functionality, adaption to modern owners’ needs and its refusal to conform.