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Possibilities Project

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Cheer zone runners

Dare to Defy is a three-part documentary series available on Prime Video.

It follows Richard Whitehead MBE and Adele Roberts as they embark on a powerful journey to transform sport, breaking down barriers for the disabled, LGBTQ+ and other underrepresented communities by creating the most inclusive running event ever.

Drawing from their own personal experiences and meeting inspiring individuals who dare to defy their own sporting expectations, the series is an emotional journey that reconsiders what it truly means to belong in sport.  

WATCH NOW ON PRIME VIDEO*

*An Active Amazon Prime subscription required

1: Reinvention

Richard visits the Nissan Formula E Team to understand how motorsport is embracing technology to become more inclusive for the disabled community.

 

2: Taking Control

Adele visits Manchester City’s ‘City in the Community charity team and LGBTQ+ supporters’ group, Canal Street Blues, to learn more about how they are working together to break down barriers for the LGBTQ+ community.


3: Make It Happen

In the final episode, Richard travels to Japan to see how a visually impaired running race is breaking ground for disabled runners, taking inspiration to create their own inclusive running event, Run to the Future.

Cheer zone runners

NISSAN POSSIBILITIES PROJECT

At Nissan, we believe in making excitement possible for all and delivering real impact to enrich people’s lives. Using our technologies, resources and expertise, we help to create more opportunities for people from underrepresented communities. This is the Nissan Possibilities Project.​

At Nissan, we believe in making excitement possible for all and delivering real impact to enrich people’s lives. Using our technologies, resources and expertise, we help to create more opportunities for people from underrepresented communities. This is the Nissan Possibilities Project.​

At Nissan, we believe in making excitement possible for all and delivering real impact to enrich people’s lives. Using our technologies, resources and expertise, we help to create more opportunities for people from underrepresented communities. This is the Nissan Possibilities Project.​


Our Vision

Play video below to find out more.


OUR PROJECTS

Click on each tile to find out more

SUPPORTING LGBTQ+

SUPPORTING DISABILITY

RICHARD WHITEHEAD MBE

LEADING FROM THE FRONT

NISSAN EMPLOYEES

RUNNING EVENTS

SUPPORTING CITY IN THE COMMUNITY

ADELE ROBERTS


Supporting Disability

Nissan is working with the Richard Whitehead Foundation and Sported UK as part of the Possibilities Project to help people with disabilities participate in sporting activities.

Together, we are providing running prosthetics and ongoing support to young people with leg limb loss, amputation or limb difference, which aren’t widely accessible to all.

Hear from some of those that have already benefited from the programme below, and watch this space to hear from some of the new beneficiaries on how their running prosthetics are making a positive difference to their lives.

Nissan is working with the Richard Whitehead Foundation and Sported UK as part of the Possibilities Project to help people with disabilities participate in sporting activities.

Together, we are providing running prosthetics and ongoing support to young people with leg limb loss, amputation or limb difference, which aren’t widely accessible to all.

Hear from some of those that have already benefited from the programme below, and watch this space to hear from some of the new beneficiaries on how their running prosthetics are making a positive difference to their lives.

Nissan is working with the Richard Whitehead Foundation and Sported UK as part of the Possibilities Project to help people with disabilities participate in sporting activities.

Together, we are providing running prosthetics and ongoing support to young people with leg limb loss, amputation or limb difference, which aren’t widely accessible to all.

Hear from some of those that have already benefited from the programme below, and watch this space to hear from some of the new beneficiaries on how their running prosthetics are making a positive difference to their lives.

Walid

Tayla

Gabriella

Becca


Supporting City in the Community

Powerchair Football

City in the Community, Manchester City’s official charity, support people across Greater Manchester by creating healthier lives through football. Programmes place physical and mental wellbeing at their core, whilst also creating healthy futures & communities.

Nissan have been working with City in the Community helping Powerchair footballers receive the equipment they need to play the game they love.

The freedom, the joy, the feeling of scoring a goal, is all made possible through the life-changing technology of these chairs.


MEET OUR DIVERSITY & INCLUSION AMBASSADORS

Adele DJ

Adele Roberts is an award-winning DJ and broadcaster. A keen runner, she completed the London marathon in 2017, 2018 and 2023 and holds the Guinness World Record as the fastest marathon with an ileostomy (female). Nissan are proud to be working with Adele to advocate for greater inclusion of the LGBTQ+ community and to ensure they’re always supported, seen and heard.

Richard Whitehead is a four-time World Champion, a double Paralympic Gold medallist and silver medallist at Tokyo 2020. The former marathon and half marathon world record holder was appointed MBE in 2013 for his services to athletics. In collaboration with Richard and the Richard Whitehead Foundation, Nissan are supporting and developing more opportunities for people with disabilities.


Meet our Charity Partners

Sported logo

Sported

We’re working with the UK’s largest sport-for-development network to tackle inequalities in physical activity by increasing participation and accessibility for young people with disabilities.

Find Out More
RWF logo

Richard Whitehead Foundation

We’re working with Richard’s foundation to help people with disabilities have access to running prosthetics, as well as ongoing support and mentorship when living with limb loss, limb difference or amputation.

Find Out More

MEET OUR CORPORATE PARTNERS

Pride 365 Logo

Pride 365

Nissan is proud to be PRIDE 365 Certified, demonstrating our commitment to creating a working environment where diversity of talent and thought are both welcomed and positively encouraged.

The Valuable 500 Logo

The Valuable 500

Nissan is proud to have joined the Valuable 500 community, demonstrating our commitment to placing disability inclusion at the highest level within our organisation.

Race to Zero Logo

Race to Zero

Nissan is proud to be part of the United Nations supported campaign to rally leadership and support from businesses, cities, regions and investors to reduce emissions and deliver a healthier, fairer, zero carbon world.

Science Based Targets Logo

Science Based Targets

Nissan is proud to be working with like-minded companies and local governments around the world to solve the challenges of climate change and realise a sustainable society through the Science Based Targets Initiative.


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