NISSAN CROSSING acts as a new information centre that functions as a base for communicating Nissan Intelligent Mobility and showcasing exciting future driving experiences to customers.
NISSAN CROSSING was designed under the theme of ‘Spiral.’ The design symbolically expresses customers’ emotions and experiences as well as their journey from the past, present, and to the future. The Spiral design can change color in accordance with the season, time, and the particular event to create a dynamic space.
An architectural design that was previously thought impossible was realized thanks to a cutting-edge digital process also used in automotive design.
Ginza is a place where tradition and innovation coexist to create a new culture.
NISSAN CROSSING is anticipated to become a new landmark in the city.
The Virtual Facade fills the streets of Ginza with color and is able to change its appearance in various ways such as the 'facade mode' that perfectly matches the Ginza Place exterior and 'artist mode' created by renowned artists.
Rare vehicles such as concept cars equipped with state-of-the-art technology, and cars that play an important role in the history of Nissan will be there for you to see.
A variety of vehicles that make up the Nissan brand such as cars with autonomous-driving technology and electric vehicles will be exhibited.
Visitors can feel completely immersed watching videos on the highdefinition LED display with powerful surround sound speakers.
The long and illustrious history of Nissan is brought to life on the wide screen display. From the moment you touch the wall, the dynamic interface leads to a chain reaction that stimulates your curiosity. We hope this experience leaves you inspired.
The lighting, which represents the NISSAN CROSSING 'Spiral' design theme, illuminates each vehicle, showing of their design ques.
Vehicles that represent the essence of the Nissan brand will be exhibited here.
A variety of official Nissan products including model cars and other original products are for sale. There are also special products, such as the Nissan Crafts Art Collection range, which integrate Japanese traditional crafts with international themes.
The café serves original cold press sodas. Customers are able to enjoy MACCHI-ART that uses state-of-the-art technology to create images of Nissan vehicles or customers' original designs.
5-8-1 Ginza, Chuo-ku, Tokyo 104-0061 Japan
Hours: Open daily 10 a.m. - 8 p.m.