The ICC Cricket World Cup is the most prestigious event in cricket and the third most watched global sporting event, with 1.5 billion TV viewers. For the first time in 20 years, the World Cup was hosted in the UK, and England came out on top, being crowned World Champions.
The next key tournament will be the ICC women’s T20 World Cup 2020, hosted in Australia.
The ICC Cricket World Cup 2019 is the biggest sporting event happening this year in the UK. This Summer, Nissan used technology, cricket fans and social media, to amplify the excitement of cricket lovers and even convert some cricket haters, ensuring that World Cup fever reached every corner of the UK.
Throughout the duration of the 7-week tournament, our Nissan Excitement Algorithm tracked, measured, and analysed social sentiment towards cricket and the Cricket World Cup to not only gift tickets, but also give fans money-can’t-buy experiences. Over 600 tickets were given away to lucky competition winners, sweeping the nation with Cricket World Cup excitement.
Nissan demonstrated their Intelligent Mobility technologies at the ICC Cricket World Cup Final as the Nissan Half LEAF delivered the prestigious Cricket World Cup trophy into Lord’s, the Home of Cricket, ahead of the 2019 final.
Nissan’s all-electric concept ice cream van – a modified e-NV200 van - was on the ground at the ICC Cricket World Cup Final giving away free ice creams to lucky winners. With its 40kWh battery, the ice cream van incorporates a collection of Nissan’s clean-energy technology, with refrigerators powered by roof-mounted solar panels and Nissan energy ROAM units.
Nissan are proud global partners of the UEFA Champions League, bringing fans closer to the game and allowing you to enjoy all the action.
SHARE THE EXCITEMENT
The world’s biggest annual football event, the UEFA Champions League brings together some of the most dazzling players you’ll ever see on the pitch. Combining agility, precision, and style, they embody the same qualities we build into the Nissan line-up. We’re happy to share all the excitement with you – not only on the field of play, but with contests, videos and activities. Stay tuned throughout the season.
Chelsea FC’s Eden Hazard, FC Barcelona’s Philippe Coutinho and Lieke Martens are Nissan’s new global ambassadors in our 5th season as global automotive sponsor of the UEFA Champions League.
Innovation is at the heart of everything we do at Nissan. From the iconic Nissan GT-R, to the world’s best-selling 100% electric vehicle, the New Nissan LEAF, and partnerships with some of the most exciting sporting events and athletes on the planet. Via the UEFA Champions League, we strive to bring innovation and excitement to everyone. Our new football ambassadors are ultimate proof of Nissan’s brand promise in football. Hazard, Coutinho and Martens personify what it means to be engineers of excitement and true innovators of the game.
EDEN HAZARD Eden, 27, is a Belgian winger for Spanish club Real Madrid C.F. and the Belgian national team. Creative, fast and technical, he has been described as “astonishing” and “mesmerising” and is considered one of the best players in the world. Eden owns a Nissan GT-R.
Philippe, 26, is a Bazilian attacking midfielder for FC Barcelona and the Brazilian national team. Known for his dribbling ability, pace, creativity and agility, he has earned the nickname “Little Magician” from Liverpool fans and teammates.
Lieke, 25, is Dutch and plays for FC Barcelona. With her direct approach, excellent control and outstanding finishing skills, she has won the UEFA Women’s Championship, UEFA Women’s Euro Player of the Tournament, FIFA World Player of the Year and UEFA Women’s Player of the Year.
