Nissan made its all-electric racing debut in Season 5 (2018/19) of the ABB FIA Formula E World Championship, becoming the first and only Japanese manufacturer to enter the series.
In Season 9, the team is competing with the new Gen3 Formula E car. With more power - up to 350 Kilowatts and 320 kph top speed - the new cars bring yet more excitement to the championship.
FEEL ELECTRIC FESTIVAL
To celebrate the ABB FIA Formula E World Championship and the highly anticipated final races of the season at ExCeL London, we brought the excitement of Nissan Formula E to London.
The Nissan Feel Electric Festival transformed Covent Garden into a Japanese-themed garden with a large display of cherry blossom trees. Offering limited edition Sakura sushi and complimentary mocktails.
The public could also step inside our Formula E lab for an introduction into the world of Formula E from Nissan’s own race experts. Testing race skills on one of the several race car simulators or compete in a head-to-head race using only the power of your brain.
The excitement didn’t stop there! For one-night only Londoners witnessed a stunning race helmet projection beamed onto 110 The Queen’s Walk near Tower Bridge - a perfect fit for its distinctive shape.
The final surprise came alive at night with an immersive Japanese dance and music performance inspired by the spirit of Kabuki.
THE SOUNDTRACK TO FORMULA E
Nissan worked with DJ and Producer Eats Everything to bring the sounds of electric motorsport to life. The breakbeat music track ‘Feeel’ uses sounds from the Nissan Formula E Team Garage and the pit as well as audio from team radio and the Nissan Gen 3 Formula E car. Listen to ‘Feeel’ here.
Join our Formula E drivers as they wander through our cherry blossom garden at the Feel Electric Festival.
Watch our Season 9 livery reveal here. Inspired by sakura, it marks a new beginning for Nissan in Formula E.
Behind the scenes of how we brought our amazing NISMO race helmet projection to life on 110 The Queen’s Walk near Tower Bridge.
Watch what happened when we challenged Nissan Formula E driver Norman Nato and Manchester City mens players to the Batak test. Using a Batak light board, Norman and the players battled it out to see who had the fastest reactions.
Watch this unique stunt created in partnership with the Formula E team. A monumental technical achievement, it represents the first time an animation has been made using a car. All thanks to the smooth acceleration of the ARIYA and the technological innovation of Formula E.