Nissan and City Football Group have decided to extend their global partnership, ensuring that Nissan will continue to be the official automotive partner of the group, and its football teams in the UK, USA and Australia.
Manchester City, the city group’s premier league team, are preparing to head to Japan for the last leg of the pre-season tour of Asia, and this announcement comes just as they are about to arrive. The tour culminates in a sold-out match at Nissan Stadium in Yokohama, where the internationally renowned team will take on the J-league’s Yokohama F. Marinos, which is also owned by Nissan – that should make for an electrifying match!
Partners since 2014, Nissan was City Football Group’s first multi-club partner, working with Manchester City, Major League Soccer’s New York City FC, and the A-League’s Melbourne City FC. It has been a beautiful partnership for the beautiful game, and only looks to get better with age as Nissan have now named Manchester City manager Pep Guardiola as the new Nissan Ambassador.
“I’m looking forward to working even more closely with Nissan. Nissan has been a great partner for Manchester City, and I know there are lots of exciting plans ahead. I’m particularly looking forward to visiting Nissan Stadium in Yokohama this Saturday."
As one of the world’s most highly acclaimed football coaches, with his recently overseeing the Manchester City ‘Fourmidable’ season of Premier League, FA Cup, League Cup and Community Shield wins, he is the perfect choice to represent a dominating, powerful football team & an enterprising and fearlessly futuristic international car brand.
As previously, thanks to the extension of this global partnership, Nissan will continue its high-profile presence at all Manchester City men’s & women’s games at not just the Etihad Stadium, but also at the New York City Yankee Stadium and Melbourne City’s AAMI Park.
Dan Willoughby, City Group’s Senior Vice President of Partnerships is excited to see this continuation;
“Nissan was the first ever partner of City Football Group in 2014, it was the first global business to understand our vision and our objectives and see the value of using our multi-club model as a way to engage their audience in different key markets around the world. It is a great endorsement of our partnership that we are extending our relationship and will continue to work closely together. Nissan is a world-class brand and has set an incredibly high standard in sports marketing. Just as Nissan stands for innovation that excites, which has run through our partnership, we are excited to see what we can create together next.”
In complete agreement, of course, Nissan’s very own Roel De Vries, Senior Vice President and Global Head of Marketing, Customer Experience & Brand Strategy says;
“With teams all over the world, City Football Group is the perfect partner for Nissan. We share an ambition to excite people everywhere, whether it’s through world-class football or world-leading automotive technologies. Pep Guardiola’s innovative strategies have kept Manchester City at the top of their game, so he’ll be the ideal ambassador to elevate the story of our innovative Nissan Intelligent Mobility vision."
The future is bright for the Nissan & City Group partnership, and alongside our continued support, we can only expect great things.