Nissan is proud to sponsor the London Marathon and the Great Run Series - the largest mass-participation running events in the UK. Nissan will deliver a fleet of 100% electric LEAF and e-NV200 vehicles to support the environmental sustainability ambitions of both events, as well as eliminating carbon emission from the lead vehicles on the course, to the benefit of both runners and the general public at the events.
In addition to working to deliver more sustainable race events, Nissan will also be using the partnerships to support its commitments to diversity and inclusion, working towards zero inequality in our society, as part of the Nissan Possibilities Project. Nissan will be working with its inclusion ambassadors Richard Whitehead MBE and Adele Roberts, as well as charitable and grassroots organisations to support underrepresented communities engage more in the sport. Richard Whitehead MBE and Nissan employees across the country will be running to raise money for these charities.
Look out for our Pride-themed Cheer Zones - a place to celebrate the LGBTQ+ community - which will be sustainably powered by a Nissan LEAF.
Great Run Series:
The Great Run Series includes the iconic Great North Run, the largest half marathon in the world, as well as the Great Manchester Run, the largest 10km race in Europe. Since the first Great North Run took place in 1981, the series has expanded across the UK to include the Great Manchester, Bristol, Birmingham, South and Scottish events.
Since the inaugural London Marathon (also in 1981), over a million people have taken part and over £1 billion has been raised for charities, with the 2019 event setting a new Guinness World Record for an annual one-day charity fundraising event for a 13th successive year.
The 40th race took place in 2020 with elite races on a bio-secure closed-loop circuit around St James's Park and 38,000 runners around the world running the virtual Virgin Money London Marathon on the course of their choice at any time across a 24-hour period. In 2021, the race returns to its traditional route along the Thames, finishing in front of Buckingham Palace on The Mall.